Product Strategy -- Perrier Water GTM Intro

Gustave Levin, the chairman of Perrier, had a problem. The Socialist Party vowed to nationalize his company after the upcoming election. They were forecast to win.

His solution was to find new markets. He took $300K of his own money and started an off-shore company here: Great Waters of France, to buy water from himself.

Warren was hired because of his marketing chops and French fluency. Warren wrote the business plan, tying an all-natural sparkling water to good health. He guided the execution using marketing tactics in new ways:

-- PR had a big role as we rolled-out the brand nationally.

-- Tie-in to running events nationwide, including sponsorship of the first NYC Marathon

-- Outdoor bus shelter ads in NYC.

Results?

-- Sales exploded pulling us into new markets

-- The company had to quadruple its bottling plant

-- Competitors charged into the market.

We knew we were successful when investigative TV shows wrote about us.

Please Note: Warren did not write this ad. He wrote the business and GTM plans.