Product Services

“Warren was a joy to work with - a stream of great ideas that went above and beyond the assignment. Contributed in ways we didn’t expect, but were delighted to receive."

Wouldn't you rather have a creative product manager? Particularly for GTM and Growth? His most recent assignment included:

• Complete UX / UI / accessibility redesign for an ecommerce subscription website, building out a roadmap of new features based on extensive qualitative user, and A/B testing. 
• Deep dive into technical and on-page SEO. 
• Leading a migration to GA4.

Warren's deep experience spans multi-channel marketing, starting with brand management and strategy on challenging GTM CPG brands. He passed the Ogilvy writing test and began writing content too.

He offers an integrated approach to product management and marketing, recognizing that one naturally supports the other. Recently as a senior product manager, he led cross-functional teams to a long-term re-design and roadmap for a fintech product, working directly with creative on content, and dev teams to improve CRO measurement.

Warren's Brand-building planning experience began at Ogilvy for challenging CPG assignments. He wrote annual business plans, strategy briefs and GTM marketing plans for re-introductions of brands like Dove Bar Soap and unimagined new products like Perrier Water.

Warren's particular knack is creating a broad Brand and Product Positioning that works across multiple channels and customer touch points, starting with clearly defined customers  and journeys. It's harder than most think!

For AT&T Wireless Services he was the principal marketing strategist and content creator for the newly formed AirData Wireless Data Division. Hired by the Chief Scientist and CTO, his writing grew from marketing strategies to support of a five hundred person ABM sales division. Later, he advised the engineering team on product management, designing a roadmap as features and functions were added.