startling Bank ads that won attention And New Clients
The Bank Wasn't Expecting That!
Bankers are EXTREMELY conservative. But pre-internet the Fortune 100 C-suite leaders all read the Sunday NY Times. And they all talked to each other.
I persuaded Seafirst Bank to run full page ads in the NYT Sunday Magazine, calling out specific Fortune 500 prospects by name about the special services the bank could offer in the far away PNW.
The bank was STUNNED when the CFO for Champion Spark Plugs tore the page out of the magazine, wrote on the ad 'CALL ME,' attached his biz-card, and mailed it in.
The bank ended up signing with other Fortune 100 companies too -- the series created that much word of mouth excitement among the small circle of CFO.
