B2B - Product Strategy - AT&T Wireless Services

Warren wrote this brochure to support the B2B  ABM corporate sales team as part of his broader 7-year Product Strategy responsibilities. This sales aid describes the benefits of the wireless office as we know it today -- at a time when connectivity was dependent upon a slow dial-up modem.

Freedom to Excel

Wireless communications cut the cords that tie one to time and place. Already cellular phones have proven their value to sales organizations. Pagers are indispensable to field service support teams.

Today wireless data communications promise full access to company information. Now all employees can have equal access to e-mail and database information, and managers can keep in touch with them whenever and wherever communications require. Now far-flung equipment can be monitored in remote locations automatically.

In this boundary-free workplace, the sky is the limit; To imagination. To productivity. To efficiency. To profit.

Freedom to Grow

As a vital solution for business, wireless data's time has come. Attach a small wireless modem to a laptop computer and employees in Seattle can communicate with people in Miami.

Sending data over cellular phone networks will enable people in just about any location to stay in touch. Already over 17,000 cellular telephone cell sites blanket the country, offering truly nationwide, wireless data coverage in major cities, suburbs and rural towns.

Cellular is the wireless network of choice for United Parcel Service. Every business day 53,000 UPS vehicles modem in their package tracking data via the nation's cellular network. One-time data entry and electronic signature capture help make real-time package tracking a nationwide reality.

Imagine what your workforce could accomplish with a wireless office. Think about the time saved by not having to commute to an office just to read e-mail. Or the hotel-room hassles spared while attempting to connect to your company's network.

In short, wireless data communication will fundamentally and strategically change how major companies do business.